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The Cell Phone Industry In Ordinary Weblogs
The cell phone industry is one of the largest advertising-bases in the business world. As competition increases among cell phone companies for your business, cell phone companies are seeking unique ways to infiltrate and influence the consumer's feelings about their products and services. Some of their latest unique marketing approaches involve weblogs.
What better source to turn to about how consumers are using their products than to the ever-growing population of webbloggers. Weblogging is not costly, complicated or time-consuming in comparison to traditional research methods. Also, the highest rated weblogs contain very enthusiastic readers who freely offer feedback about the blogs' content and insight about how the cell phone industry is treating its customers.
Cell phone weblogs with a high rating will frequently be accessed by the cell phone companies themselves. In fact some weblogs have proven so useful to cell phone companies that cell phone companies have inserted pop-up advertising inside weblogs. This revenue is an unexpected windfall to creators of these weblogs. Cell phone companies will offer as much as 7 cents to the weblog host for every weblog reader who clicks on the pop-up advertising.
Unfortunately for the cell phone industry creative and innovative marketing efforts, some weblog fans are referring to the industry's invasion in the freestyle weblog world as pimping. Are the cell phone industries frequent hits on these sites keeping the site alive to keep readers' interest in their company high or to actually benefit the customer's experience with that particular cell phone? In creative attempts to fly under the radar, some cell phone companies started their own weblogs to test advertising ideas and their receptiveness before taking their messages nationwide. The more popular an idea is on a weblog, the more likely that the cell phone company will use it to sell its product or improve its customer service.
The weblogging world appeals to trendy young people in the 20 to 30-year old range. Webloggers tend to be college educated and savvy in the latest technology and avid users of it. These young people wouldn't even consider using something as outdated as a wire phone line except in case of a dire emergency. Tapping into the thoughts of this "information generation" is certainly a priority for the cell phone industry.
Weblog forums among this age group that draw the most responses are unfair coverage, unlimited calling plans, anytime minutes, ring tones, cell phone technology and its changes, plus information about the newly merged cell phone companies.
From the information that cell phone companies have gathered from their customers from weblog forums, cell phone companies have changed their services and offerings. Several major marketing promotions have come from the new information, including "FamilyTalk" by Cingular, and "Unlimited Night and Weekend Minutes", and "No Unfair Coverages" by Sprint. Cell phone companies are continuously developing new products and designing new service packages in order to please their marketplace.
Copyright 2005 Vernon Telfar. All rights reserved.
Vernon Telfar is the owner and operator of FT Phone, a major source of information on phones and related topics on the Internet. For further details, make sure you visit his article archive at: http://www.ftphone.com/newsletters/
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